In this first part of learning productization of services we will know why one should consider converting services into products. Why is this such an important deal and how it can benefit your organization. Before we get into this, let me acknowledge that a lot of people do this already, but without knowing the basics and following the right steps. 𝗪𝗵𝘆 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘇𝗲? We talked about it in curtain raiser. Productizing your services can be a game-changer for your star