The big question is, what exactly does it mean to productize a service? In simple terms, its about turning your unique, your own style / imprint services / customer approach into a standardized product, which can be copy pasted, is scalable and can be delivered by anyone who is trained to do so. This scale is, what can change the way you operate your business and plan to scale to a different level. For e.g, I was talking to a wonderful teacher (UPSC Coaching) yesterday, who h

In this first part of learning productization of services we will know why one should consider converting services into products. Why is this such an important deal and how it can benefit your organization. Before we get into this, let me acknowledge that a lot of people do this already, but without knowing the basics and following the right steps. 𝗪𝗵𝘆 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘇𝗲? We talked about it in curtain raiser. Productizing your services can be a game-changer for your star

As a business leader with over 21 years of experience, I’ve worked with organizations through good and bad times, capitalizing on opportunities and delivering growth. While I worked to turn the tide and deliver profit by growing revenue and managing cost levers, the key learning has been cash management, even when you are EBITDA positive.  Many promising businesses (and even more in the case of startups today) fail to make an impact because they are not able to manage the CAS